You will be redirected back to your article in seconds

Study: Kids watch more with feevee

Age group prefers soaps, reality, sitcoms, films, soccer

LONDON — Kids in Blighty with access to cable and satellite channels watch about 30% more TV a day than those who have just the five terrestrial channels, according to a report published Monday by the Broadcasting Standards Commission and the Independent Television Commission.

Children in multichannel homes watch, on average, 2 hours and 27 minutes per day; that’s 35 minutes more than those with terrestrial TV. Viewing among kids ages 4-15 was 2 hours and 23 minutes, significantly lower than the average viewer, who spends 3 hours and 34 minutes a day watching TV.

More than half the kids with multichannel TV watch channels other than the main terrestrial networks. ITV1 and BBC1 now account for just 32% of children’s viewing.

Kids invested only half an hour watching children’s programming. Soaps, reality, sitcoms, films and soccer proved more appealing.

The most watched program was BBC1 soap “EastEnders,” which drew 2.37 million young viewers, followed by the live final of reality talent show “Pop Idol,” which attracted 2.2 million. Top U.S. films were “A Bug’s Life” (1.94 million) and “The Mummy” (1.92 million).

Top kids program in 2002 was factual series “Newsround” (BBC1, 1 million). The highest-rated show in 2002 in multichannel homes was “All About Me” (446,000), followed by “Newsround” (385,000).

More TV

  • Trent Reznor Atticus Ross

    Trent Reznor, Atticus Ross to Keynote Variety's First Music for Screens Summit

    LONDON — Kids in Blighty with access to cable and satellite channels watch about 30% more TV a day than those who have just the five terrestrial channels, according to a report published Monday by the Broadcasting Standards Commission and the Independent Television Commission. Children in multichannel homes watch, on average, 2 hours and 27 […]

  • Gigi PritzkerTune In! Variety's TV Summit,

    Listen: Producer Gigi Pritzker on Staying Nimble and Embracing Risk

    LONDON — Kids in Blighty with access to cable and satellite channels watch about 30% more TV a day than those who have just the five terrestrial channels, according to a report published Monday by the Broadcasting Standards Commission and the Independent Television Commission. Children in multichannel homes watch, on average, 2 hours and 27 […]

  • Choas at NBC

    Chaos at NBC: Bob Greenblatt's Exit, Scrutiny Over Andy Lack Rock Network

    LONDON — Kids in Blighty with access to cable and satellite channels watch about 30% more TV a day than those who have just the five terrestrial channels, according to a report published Monday by the Broadcasting Standards Commission and the Independent Television Commission. Children in multichannel homes watch, on average, 2 hours and 27 […]

  • 'Front Page With Keith Morrison: Steven

    'Making a Murderer' Part 2 Premiere Date Set at Netflix

    LONDON — Kids in Blighty with access to cable and satellite channels watch about 30% more TV a day than those who have just the five terrestrial channels, according to a report published Monday by the Broadcasting Standards Commission and the Independent Television Commission. Children in multichannel homes watch, on average, 2 hours and 27 […]

  • Supporters of Planned Parenthood dress in

    How 'Handmaid's Tale' Costumes Became a Symbol of the Resistance

    LONDON — Kids in Blighty with access to cable and satellite channels watch about 30% more TV a day than those who have just the five terrestrial channels, according to a report published Monday by the Broadcasting Standards Commission and the Independent Television Commission. Children in multichannel homes watch, on average, 2 hours and 27 […]

  • 'Haunting of Hill House' Review: Netflix

    TV Review: Netflix's 'The Haunting of Hill House'

    LONDON — Kids in Blighty with access to cable and satellite channels watch about 30% more TV a day than those who have just the five terrestrial channels, according to a report published Monday by the Broadcasting Standards Commission and the Independent Television Commission. Children in multichannel homes watch, on average, 2 hours and 27 […]

  • Brian Roberts

    Comcast Buys Over 30% of Sky on Open Market, Seeks More Before Takeover Deadline

    LONDON — Kids in Blighty with access to cable and satellite channels watch about 30% more TV a day than those who have just the five terrestrial channels, according to a report published Monday by the Broadcasting Standards Commission and the Independent Television Commission. Children in multichannel homes watch, on average, 2 hours and 27 […]

More From Our Brands

Access exclusive content