Sitcom’s set to reach Sky

Co. to distribute travel, fashion, food channels

Italian TV group Sitcom has reached an agreement with Rupert Murdoch’s newborn feevee Sky Italia for carriage of four of the five digital satellite channels the TV company currently distributes in Italy and continental Europe via the Eutelsat and Astra satellites.

No financial details were unveiled.

The Rome-based company said that Sky Italia will distribute as feevee channels Marco Polo (travel), Leonardo (fashion and style), Nuvolari (motor vehicles) and Alice (food and house).

Currently only Marco Polo is a feevee service distributed by Telepiu, the pay TV company acquired by Murdoch and merged with Stream in April to create Sky Italia, which will be fully operational in September.

The other three Sitcom digital channels are currently free satellite services. A fifth, news net INN, will be shuttered as Sky Italia will launch its own Sky News channel. “We are very satisfied. This agreement confirms the quality of our TV channels,” Sitcom prexy and CEO Valter La Tona said Friday, announcing the agreement with Sky.

He said that in 2002 Sitcom’s loss decreased to 732,000 euros ($845,000) from $10 million in 2001.

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