SimCow poaches Granada execs

Hall, Greene to develop primetime formats

LONDON — After clinching an output deal with Fox Television, “American Idol” judge Simon Cowell announced Monday that he is beefing up his TV prodco SimCow by snapping up two of Blighty’s top entertainment producers: Granada’s controller of entertainment Nigel Hall and head of development Siobhan Greene.

Hall has been named director of programs and Greene becomes creative and development director of SimCow, a joint venture with Bertelsmann’s music arm BMG. Pair will join SimCow early next year and will be based at BMG’s offices in the U.K.

The pair have 24 years experience in the U.K. TV industry and have created, developed and produced some of ITV’s primetime hits such as “Popstars — The Rivals,” “Stars in Their Eyes” and “Ant & Dec’s Saturday Night Takeaway.”

“I am delighted to welcome Nigel and Siobhan to SimCow and I cannot imagine working with two more creative and experienced people,” said Cowell. “I have many ambitions for the company and these appointments send out the clearest of messages that BMG and myself are serious in our ambition to develop a global TV format company.”