NEW YORK — Showtime has added the responsibilities of sales and affiliate marketing to Mark Greenberg’s duties as exec VP of corporate strategy and communications.
As part of the expansion of Greenberg’s portfolio, Showtime has promoted two of its veteran execs: Patrick Burks moves from senior VP of field operations to the new post of exec VP of cable distribution, and Tom Hayden goes from senior VP to exec VP of direct-to-home, also a new title.
The mandate of Burks and Hayden will be to get Showtime’s subscriber count growing again. The network’s gains have leveled off after shooting up each year from 1996 (when it reached 9.225 million homes) to 2001 (13.359 million), according to Kagan World Media.
In fourth quarter 2002, Showtime’s sub base slipped by 200,000 homes compared to the same period a year earlier. Burks will focus on cable operators and Hayden on the satellite distributors of the network’s signal.
Although its subscriber count has flattened out in the last year, the more important criterion for Showtime is cash flow, which jumped from $196 million in 2001 to $216 million in 2002.
Burks joined Showtime in 1985 as area manager in Houston and San Antonio. He rose steadily through the ranks, becoming VP-general manager of the South-Central region before taking over as head of field operations in 1996.
Hayden has worked in a number of sales and financial positions since signing on with Showtime in 1989. Before taking over the direct-to-home division, he was senior VP of strategy and development.
Burks and Hayden will remain based in New York but now report to Greenberg. Greenberg succeeds Jeff Wade in sales and affiliate marketing. Wade left Showtime for health reasons.