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RTL, Planeta ink pact

B'casters hammer out Antena 3 structure

This article was updated at 3:45 p.m.

BERLIN — Pan-European broadcaster RTL Group and Spain’s Planeta Group hammered out the future structure of Spanish web Antena 3 on Tuesday.

Move follows Planeta’s $400 million acquisition of a controlling 25.1% interest in A3 from Spanish telco Telefonica in April. The agreement allows both to increase their stakes following A3’s planned IPO later this year.

RTL is anxious to raise its 17% share in A3 — a plan that appeared to be complicated by Planeta’s acquisition.

RTL will retain its two seats on A3’s board, to be taken by RTL finance director Thomas Rabe and Nicolas de Tavernost, CEO of RTL Group’s French subsidiary, M6.

Meanwhile, RTL TV confirmed its No. 1 position in Germany in the year’s first half, reporting its best rating in the 14-49 demo since 1996.

According to media research institute GfK, RTL’s share in the target group was 18.9%, followed by Pro Sieben with 12.2%, SAT.1 with 11.1%, and pubcasters ARD with 8.7% and ZDF with 7.5%.

RTL cashed in on the local “Pop Idol” (Deutschland sucht den Superstar), “Who Wants to Be a Millionaire” and on inhouse productions such as action series “Alarm fuer Cobra 11.”

Including webs RTL 2, Super RTL and Vox, RTL Group also heads the group field with 33.7%, up 4.1% points since the first half of 2002.

ProSiebenSat.1’s four webs lifted their ratings by 0.6% points to 29.9%.

In the all-ages calculation, pubcasters take a much stronger position with 43.2%.

(Christian Kohl in Cologne contributed to this report.)

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