LONDON — Europe’s leading TV entertainment competition, the Rose d’Or, is moving to Lucerne next year after 43 years in the idyllic Swiss resort of Montreux.
The switch is part of an attempt to revitalize the event, attract more U.S. execs and extend the festival’s appeal to the public.
“Lucerne is the ideal partner,” Rose d’Or secretary general Georges Luks said. “It’s an attractive tourist destination with modern facilities and the infrastructure necessary to coordinate the many different services we want to provide.
“A move like this is always difficult — going from good memories to new experiences. However, we are convinced that we can keep the strong tradition and reputation of the festival alive, while adding attractive new elements and offering something fresh to the industry and a wider public.”
The first Festival Rose d’Or Lucerne will be held at the new KKL (Culture and Congress Center) in Lucerne from April 13-18, 2004.
The festival’s conference and masterclass have recently been expanded and Luks hopes to build on this by attracting participation from outside the TV industry.
“I am convinced we have the know-how to create a forum for decision-makers from politics, commerce, science, culture and the media to share ideas and compare notes,” he said.
“With strong, relevant partners, from inside and outside the international television industry, we will make these new initiatives happen in Lucerne,” he added.
Industry gossip has suggested that the number of delegates attending the Rose d’Or has fallen of late. A spokeswoman denied this. “Our numbers have been consistent,” she said. “There is no downward trend. In fact, more people attended the Rose d’Or this year than in 2002.”