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Sony Pictures TV has bid on Ahmad Rashad to co-host its syndie strip based on the popular auction Web site eBay.

Rashad, who recently hosted ABC’s “Celebrity Mole,” will anchor “eBay-TV” alongside previously announced personality Molly Pesce.

Sony plans to launch “eBay-TV” in fall 2004. Rashad and Pesce have begun to shoot segments for the pilot at L.A.’s the Grove shopping center.

“Ahmad Rashad is an instantly identifiable television star whose versatility as a broadcaster makes him the perfect choice for ‘eBay-TV,’ ” said Sony Pictures TV programming/production prexy Russ Krasnoff. “He’s great at the big celebrity interviews and also has the sensibility to talk to real people about their unique stories.”

Rashad continues to host and exec produce the teen-targeted “NBA Inside Stuff” and serve as a profile/feature reporter for ESPN and ABC Sports.

Rashad has hosted “NBA Inside Stuff” for 13 years; he has exec produced the show and other NBA Entertainment specials since 1998.

Prior to moving over to ESPN/ABC, Rashad had been based at NBC Sports since 1983. There he handled duties associated with the Peacock’s NFL and NBA coverage and served in a variety of capacities during the net’s Olympics telecasts.

Rashad is an eight-time Emmy nominee, winning once in sports writing, for his work at the 1988 Seoul Olympics.

The show, produced by Sony in association with eBay, will use the auction site as a backdrop for stories about pop culture, entertainment and everyday people, as well as how-to segments.