Promax & BDA will take a bite out of the Big Apple in 2004.
Org’s annual confab, whose 48th edition ended Friday at L.A.’s Westin Bonaventure Hotel, will take place in New York City next year.
Promax CEO Jim Chabin attributed the move to economics and an interest in bringing more Madison Avenue action to the show. Media buyers, he revealed, will attend next year’s show for free along with station general managers.
“As that famous bank robber once said, ‘That’s where all the money is,’ ” Chabin told Daily Variety. “Plus, the major broadcasters and cable networks are headquartered in New York, so it just makes sense.”
Conference will likely be pushed back to mid-June to accommodate more attendees, Chabin said. The three-day affair drew approximately 2,380 participants, down from 3,000 in 2002.
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“We came in right behind the upfronts and sweeps, so all our members were busy with that,” he said. “We wore them out even more than we wore us out.”
Promax was last held in Gotham 20 years ago. Last year’s show was in Los Angeles. Prior to that it was held in such cities as Miami, New Orleans, Chicago, Toronto, San Francisco and Washington, D.C.