You will be redirected back to your article in seconds

Primedia turns Folio over to Lewis

Group editorial director adding to his duties

NEW YORK — A month after Primedia dismantled its Media Central Group, the last remains of its unsuccessful collaboration with Steve Brill, amid layoffs that included the editor-in-chief of Folio magazine, the company has named a new topper at the publication.

Geoff Lewis, who joined Primedia in 2001 as group editorial director for the Financial Services Group, will add to his duties the job left by Cable Neuhaus, the former editor of the magazine about magazines. He will also inherit a supervisory role at Circulation Management. At Primedia Lewis has been involved with revamping the Financial Services publications Registered Rep, National Real Estate Investor, Trusts & Estates and Retail Traffic (formerly Shopping Center World).

To some extent his relaunching expertise will be put to use at Folio, where he is expected to steer the mag more toward the business side of the magazine industry and away from the editorial focus that Neuhaus favored.

“What’s important to our readers is not the kind of stuff that they can read on (the New York Post’s) Page Six,” Lewis said. “What’s important is the kind of stuff that tells them how to advance their careers, how to run their businesses better, who’s doing well and why.”

Yet he insists new direction does not mean a new magazine. “This isn’t another redo of the magazine,” he said. (Folio was redesigned last year.) “The magazine has a great look and feel and has become much more lively, and those are things we wouldn’t tinker with.”

One of Lewis’ first tasks will be hiring. Through layoffs and departures, the current staff is down to three. “There are slots to fill,” he said. “Though I don’t know the actual tally.”

Staff realignment has become the Primedia way as the company sells assets and slims down in an effort to reduce its $1.77 billion in debt. That effort has been more aggressive since former Primedia chairman-CEO Tom Rogers, who resisted dismemberment, was ousted in April over differences with the company’s controlling shareholder Kohlberg, Kravis Roberts.

More Scene

  • Mariska Hargitay Ice-T

    'Law & Order: SVU' Star Ice-T on #MeToo, Show's Relevance in 20th Season

    NEW YORK — A month after Primedia dismantled its Media Central Group, the last remains of its unsuccessful collaboration with Steve Brill, amid layoffs that included the editor-in-chief of Folio magazine, the company has named a new topper at the publication. Geoff Lewis, who joined Primedia in 2001 as group editorial director for the Financial […]

  • Dave ChappelleDave Chappelle in concert, Radio

    Will Smith, LeBron James, Jon Stewart Join Dave Chappelle for All-Star Stand-Up Show

    NEW YORK — A month after Primedia dismantled its Media Central Group, the last remains of its unsuccessful collaboration with Steve Brill, amid layoffs that included the editor-in-chief of Folio magazine, the company has named a new topper at the publication. Geoff Lewis, who joined Primedia in 2001 as group editorial director for the Financial […]

  • Constance Wu, Jimmy O. Yang. Constance

    Emmys 2018: What You Didn't See on TV

    NEW YORK — A month after Primedia dismantled its Media Central Group, the last remains of its unsuccessful collaboration with Steve Brill, amid layoffs that included the editor-in-chief of Folio magazine, the company has named a new topper at the publication. Geoff Lewis, who joined Primedia in 2001 as group editorial director for the Financial […]

  • Ever Carradine, Madeline Brewer and Chrissy

    Emmys 2018: Inside All the Post-Show Parties

    NEW YORK — A month after Primedia dismantled its Media Central Group, the last remains of its unsuccessful collaboration with Steve Brill, amid layoffs that included the editor-in-chief of Folio magazine, the company has named a new topper at the publication. Geoff Lewis, who joined Primedia in 2001 as group editorial director for the Financial […]

  • House With a Clock in Its

    Cate Blanchett Would Love a Job on Television

    NEW YORK — A month after Primedia dismantled its Media Central Group, the last remains of its unsuccessful collaboration with Steve Brill, amid layoffs that included the editor-in-chief of Folio magazine, the company has named a new topper at the publication. Geoff Lewis, who joined Primedia in 2001 as group editorial director for the Financial […]

More From Our Brands

Access exclusive content