NBC is hoping he who laughs first will laugh most.
Peacock has decided to bow its new Tuesday laffers “Whoopi” and “Happy Family” on Sept. 9, two weeks earlier than originally announced and before the season officially starts Sept. 22.
Move isn’t a complete surprise as the net asked some of its sitcoms to start production a few weeks earlier than usual (Daily Variety, July 24).
Peacock’s move to push back the season finale of “For Love or Money 2” until Sept. 8 is what sealed the deal.
While that’s the same night as the season premiere of ABC’s “Monday Night Football,” NBC execs expect their reality skein to go out with a bang and want to take advantage of that perf to hype the premieres of the net’s new comedies.
“Tuesday night is a huge priority for us, and Tuesday from 8-9 p.m. has probably been our roughest time period,” said NBC Entertainment prexy Jeff Zucker. “We want to give these two new comedies a running head start.”
NBC has also made another scheduling tweak, deciding to launch new drama “Las Vegas” at 10 p.m. Monday, Sept. 22, with a two-hour Vegas-themed edition of “Fear Factor” as a lead-in. “Las Vegas” had been set to bow Sept. 29; instead, “Third Watch” will have its season premiere Sept. 29.