NBC has appointed a trio of VPs to help manage the net’s newly acquired cabler Bravo.
Mitch Salem has been upped to senior VP of NBC business affairs, a position that includes oversight of theatrical film acquisitions, telepics and series development for both NBC and Bravo. Salem will also remain responsible for skeins “The West Wing,” “Friends,” “Will & Grace” and the “Law & Order” franchise. He joined NBC in 1992 as associate general attorney based in Gotham. He was upped to director of business affairs in 1996.
Net also tacked on Bravo duties for Jennifer Skorlich, who was named VP of NBC and Bravo entertainment publicity. Skorlich previously served as VP of NBC publicity for non-primetime programming, specials and alternative programs. She will now oversee national publicity for Bravo and continue to manage NBC latenight and alternative programming. Skorlich spearheaded the launches for series including “Fear Factor” and “Dog Eat Dog” as well as the telepic “Martha, Inc.: The Story of Martha Stewart.” She came aboard NBC as a press manager in 1992.
NBC also recruited Sony Pictures Digital VP of marketing Lorey Zlotnick to the new position of Bravo consumer marketing VP. She will be responsible for branding and promotion of the cable net. Prior to Sony, she worked as marketing director for the Disney Channel and ABC Cable Networks.