BERLIN — German tyke web Super RTL has teamed with Nickelodeon on a six-year, multimillion-dollar program deal for 150 hours of product, including hit toon series like “SpongeBob SquarePants” and “Jimmy Neutron.”
Package also includes shows such as “Hey Arnold!” and “The Angry Beavers” as well as future productions.
In addition to turning “SpongeBob” into a hit among tyke viewers, the broadcaster has marketed the show to older viewers in latenight slots. Super RTL also controls merchandizing rights to the Nickelodeon product.
Nick purchase is the biggest deal Super RTL has made since the new programming agreements it signed with parent companies RTL and Disney in May worth $230 million. Super RTL has become a vital platform for Nick, which was forced off Teutonic TV in 1998 due to fierce competition from both Super RTL and tyke pubcaster Kinderkanal.