Nick names Coleman, Keller VPs

Both execs are 11-year vets of the net

NEW YORK — Nickelodeon has handed VP stripes to development execs Steve Keller and Eric Coleman.

Keller graduates to VP of live-action development and production. Coleman has been upped to VP of animation development and production.

Based in L.A., both execs are 11-year vets of the network. They will report to Gotham-based Marjorie Cohn, senior VP of production.

Handling ‘Romeo’

In the new post, Keller will oversee Nick’s live-action properties, including upcoming skein “Romeo” and evergreen “All That,” now in its ninth season. Keller also will handle titles from animation shingle Klasky-Csupo, such as “Rugrats” spinoff “All Grown Up.”

Now based in L.A., Keller got his start in Nick’s New York development department, working on “Pete and Pete” and “The Secret World of Alex Mack.” In 1998, he moved to L.A., where he worked his way up to executive director.

Started on ‘SpongeBob’

Coleman, who was the development exec for “SpongeBob SquarePants,” has overseen the show since its launch in 1997. He will direct the development and production of animation projects, such as the newly launched “My Life as a Teenage Robot.”

Coleman began his career in Nick’s New York office as an assistant before becoming animation coordinator of original Nick toons “Rugrats” and “Ren & Stimpy.” He moved to L.A. in 1997, becoming the exec in charge of “SpongeBob” and “CatDog.”