This article was corrected on May 22, 2003.
MTV and Sony Pictures, overseas distributor of “Terminator 3: Rise of the Machines,” colonized Pierre Cardin’s famous Palais Bulles for a gonzo, latenight launch party sponsored by EA Games.
Blue spotlights scanned the hills above the Mediterranean, as a glitzy crowd, including pic’s cast, producers and Sony execs, navigated the estate’s undulating passageways.
The last Cannes promotional stop for the cast, the villa doubled as a film set. It’s pod-like rooms and spaceship-like exteriors were strewn with “T3” props — Terminator mannequins, white police netting and steel ramparts. DJs spun dance music in several locations; flat-screen screens displayed the latest “T3” trailer; and a thick haze emerged from smoke machines at the party entrance.
Arnold Schwarzenegger wandered through the villa, trailed by a throng of shrieking fans.
Also on hand were “T3” co-stars Kristanna Loken, Claire Danes and Nick Stahl, director Jonathan Mostow and producer Hal Lieberman; C2 producers Andy Vajna, Mario Kassar and Joel B. Michaels; Intermedia’s John Gumpert, Moritz Borman and Basil Iwanyk, and Sony’s Jeff Blake and Geoffrey Ammer.
Ammer told Variety that the festival has provided a very effective launching pad for the international “T3” campaign.
Asked what the Pierre Cardin fete would do for the pic, Ammer deadpanned, “I don’t know what it’s going to do for ‘Terminator 3,’ but it’s going to give me a lot of phone numbers.”
The third annual MTV Cannes party at the Pierre Cardin house, event was teeming with other luminous characters, including “Matrix” twins Neil and Adrian Rayment, Jerry Hall, designers Dolce and Gabbana, and Pierre Cardin, who greeted Schwarzenegger on the red carpet.