Ex-Minnesota guv Jesse Ventura’s not quite ready for primetime — at least on MSNBC.
Ventura will instead host a weekly Saturday talker for the news outlet starting this fall. Ventura, whose show will originate from Minneapolis, will also regularly appear as an analyst on MSNBC shows.
MSNBC also announced Thursday that “The Abrams Report” will continue in the cabler’s 9 p.m. weeknight slot.
The channel opted to stick with “The Abrams Report,’ hosted by NBC News chief legal correspondent Dan Abrams, after it showed some life in its primetime position.
MSNBC moved “Abrams Report” from 6 p.m. to 9 p.m. in June. The show saw a healthy 13% total viewer gain between June and July, obviously helped in part by coverage of the sexual assault charge against Kobe Bryant.
” ‘The Abrams Report’ is the perfect program for our young, smart audience during this period of high-profile legal stories,” said MSNBC prexy/general manager Erik Sorenson.
As for Ventura, Sorenson said the decision to schedule him on Saturdays came “after months of development work testing various program concepts.”
“Jesse and I have agreed that this is the best venue for his unconventional approach to politics and television,” Sorenson said.
The announcement was MSNBC’s first official acknowledgement that Ventura was indeed in line to join the cabler.
Ventura said the Saturday slot was “perfect for me.”
“It’s not as confining as weeknight programming and will allow me more freedom to strut my stuff and make my case,” he said.