Marketing vets join WMA

Palmer, Lenzini beef up tenpercenter's marketing unit

David Palmer, former senior VP of marketing and promotions at Sony Pictures Television, and Aaron Lenzini, ex-veep of entertainment marketing at product placement specialist Norm Marshall and Associates, have joined the William Morris Agency’s consulting division.

William Morris Consulting creates and executes entertainment marketing strategies for corporate clients such as Anheuser-Busch, General Motors, the National Football League and Saks Fifth Avenue.

Tenpercentery CEO Jim Wiatt said the hiring of Palmer and Lenzini “broadens our capabilities and deepens our expertise,” allowing WMC to deliver innovative strategies that grow client businesses.

Palmer, a 17-year marketing vet, implemented the overall marketing, advertising and publicity campaigns for Sony Pictures Television’s family entertainment divisions and worked on syndicated shows including “Pyramid” and “The King of Queens.” Just before ankling Sony, Palmer created a promotional partnership deal valued at more than $20 million for “King of Queens.”

Prior to Sony, Palmer was VP of marketing for the consumer products division of MGM.

Lenzini joins William Morris after serving as vice president at Norm Marshall and Associates, where he was responsible for the development and execution of product placement initiatives for GM. During his tenure at Norm Marshall, Lenzini helped broker several partnerships resulting in the placement of GM cars in blockbuster pic “The Matrix Reloaded,” which showcases Cadillac, and in television programs like “The Sopranos” and “CSI: Miami.”

Prior to Norm Marshall, Lenzini worked at GM Eventworks (a division of IPG) and the Leo Burnett ad agency.

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