Wal-Mart, the world’s largest retailer, said it will obscure the covers of four women’s mags beginning next month because they carry pictures and language that offends some customers.
Plastic shields will be placed over Glamour, Marie Claire, Cosmopolitan and Redbook, spokesman Tom Williams said at Wal-Mart’s annual meeting in Fayetteville, Ark.
Wal-Mart last month stopped sales of men’s mags Maxim, Stuff and FHM after customers and Christian groups voiced concern about their sexual content. Williams said the company had already pulled the four women’s magazines from two checkout lanes in every store and will now have the plastic shields in the remaining lanes.
Hearst Corp. publishes Cosmopolitan, along with Marie Claire and Redbook. A company spokeswoman referred questions to the Magazine Publishers of America.
“The MPA firmly believes that freedom of choice is fundamental to the American way of life and therefore believes that millions of people who enjoy their favorite magazine should not be deprived of their ability to purchase them with full knowledge of their contents,” said Ronni Faust, spokeswoman for the group.
Advance Publications’ Conde Nast unit publishes Glamour.