MADRID — Vet pay TV exec Ele Juarez ankled Telefonica’s media content division on Wednesday as the giant Spanish telco continues to sell off media assets.

Juarez, who is expected to set up his own company, was brought into Telefonica Contenidos (aka Admira) in February 2001 to drive its media expansion.

Beginning in mid-2001, under then Admira prexy Juan Jose Nieto, the pacts came thick and fast, led by the Telefonica-owned Endemol’s joint production ventures with Brazil’s TV Globo and Mexico’s Televisa, which Juarez played an important role in putting together.

He sat on the board of Endemol, Patagonik and Lolafilms.

Over the past 12 months, Juarez has been sidelined in key negotiations, including those regarding Telefonica’s merger of its satcaster Via Digital with Spanish pay TV leader Sogecable, and Telefonica has sold off media assets.

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Juarez was prexy-CEO of HBO Latin American Group from 1998-2000 and managing director of Sogecable from 1995-98; at Sogecable he closed powerful package deals with six U.S. studios. But he’s now a mover and shaker left with little to move or shake.

Many on his team have also ankled. Carlos de Muns and Braulio Calleja, who reported to Juarez as Telefonica Contenidos’ international director, production and sales, and its director of analysis, respectively, resigned Friday.

Angela Alvarez ankled as project manager in October to become international program exec, music and arts, at BBC Worldwide & Opus Arte.