You will be redirected back to your article in seconds

Italo org slaps Mediaset over ad revs

Regulator says 'formal warnings' just the first step

MILAN — Media watchdogs on Friday accused commercial network Mediaset and pubcaster RAI of failing to respect the advertising revenue cap fixed by Italian law, dominating the market beyond allowable limits.

The Authority for Telecommunications, headed by Enzo Cheli, said that the “formal warnings” were just the first step and stronger measures may be taken in the future. The two networks could even be forced to sell assets if revenues continue exceeding the legal limits.

The verdict is the first of its kind in Italy and follows a probe that lasted several months.

The authority claimed that Mediaset, owned by Italian Prime Minister Silvio Berlusconi, had a national TV advertising market share of at least 32.6% between 1998 and 2000, exceeding the 30% limit for national TV advertising revenues. It also exceeded the TV general revenues 30% cap, this includes ad sales and the TV tax revenues that the government gives RAI, but not Mediaset.

Considering all TV revenues, Mediaset accounted for at least 36.6% of the national market.

RAI has broken the legal limits only in the general TV revenues, with at least 42.4% of the total during that time. Considering only advertising, its revs were below 30%.

The authority said that the results of a new inquiry covering 2001-03 years will be announced in April.

National body Aeranti-Corallo, which includes more than 1,000 small radio and TV stations, expressed satisfaction with the ruling.

More Scene

  • Don Cheadle and Andrew Rannells Black

    Don Cheadle, Andrew Rannells Talk Snorting 'Coke' on 'Black Monday'

    “Black Monday” show creators David Caspe and Jordan Cahen divulged an intriguing detail to come later in the first season of the new Showtime comedy at its world premiere, held at the Theatre at Ace Hotel on Monday night in Los Angeles. “The fourth or fifth episode opens with a sexual harassment seminar, which very well [...]

  • Alfonso Cuaron attends the 44th Annual

    Alfonso Cuarón to LAFCA: 'Thanks to Your Help We Can Break Down Walls'

    Inclusion was the big winner at the L.A. Film Critics Association Awards, which was held Saturday night at the InterContinental in Century City. “This year’s winners are the most diverse in LAFCA’s 43-year history,” announced its president, Claudia Puig, adding that 14 out of their 18 awards were won by women and people of color. [...]

  • Mandatory Credit: Photo by Max Malandrino/REX/Shutterstock

    Hollywood Power Players Assemble to Save Iconic Deli Nate 'n Al

    A group of Hollywood executives and celebrities have banded together with the intent to save Beverly Hills deli and star haunt Nate ‘n Al, a stone’s throw from tourist destination Rodeo Drive. A consortium of investors including music kingpin Irving Azoff and wife Shelli, Universal Filmed Entertainment Group chairman Jeff Shell, and Rande Gerber and [...]

  • Charlie Collier, FOX Chief Executive Officer

    'The Passage' Team Talks Diversifying Races, Genders and Ages of Book Characters

    “The Passage” star Saniyya Sidney was unaware that the book version of her character was originally white until her father, a fan of Justin Cronin’s apocalyptic trilogy, informed her during the audition process. “I was like, ‘Oh, she is?'” Sidney told Variety at Thursday’s series premiere in Santa Monica, Calif. “And when I got it, [...]

  • KiKi Layne and Stephan James'If Beale

    Regina King Praised by 'If Beale Street Could Talk' Co-Stars for New 50/50 Initiative

    Two days had passed since Kiki Layne and Stephan James had attended their first Golden Globes and the “If Beale Street Could Talk” co-stars were still trying to wrap their heads around having been there. “It was such a special night — and pretty unreal,” says James, who was also nominated for his work opposite Julia Roberts [...]

  • Steven Van Zandt, Edie Falco, Tony

    'The Sopranos' 20th Anniversary Reunion: Cast, Producers Remember James Gandolfini

    Jan. 9’s 20th anniversary reunion of the cast and producers of HBO’s “The Sopranos” was a raucous family gathering from its first moments. “I saw a picture of myself in the newspaper,” series creator David Chase said at the start of the event. “And I thought, 20 years. Jesus Christ.” “People come up to me,” [...]

More From Our Brands

Access exclusive content