NBC en Espanol? The Peacock will air two promos in primetime next Monday hyping series from hermana Spanish-lingo net Telemundo.
The spots, for Telemundo’s “Amor Descarado” and “La Cenicienta,” will air Aug. 25 during episodes of “Fear Factor” and “For Love or Money.”
Peacock hopes to use the mothership to lend some buzz to the two Telemundo shows’ Sept. 8 launch, much like NBC has helped jumpstart sister cabler Bravo in recent weeks.
The cross-promotion also reps the first major splash for Telemundo since the web’s marketing was integrated this summer under the NBC Agency, the Peacock’s advertising arm. The NBC Agency handled all of Telemundo’s fall marketing for the first time.
“We’re trying to bring the same weight of NBC behind Telemundo as we did with Bravo, to show that Telemundo is as important to us at NBC as any other property,” said Peacock entertainment prexy Jeff Zucker. “Obviously we understand it can’t have the same impact, given the language difference. But there are some people who watch both NBC and Telemundo.”
The Telemundo spots will air in a mix of English and Spanish, with subtitles underneath clips of the two shows.
Zucker said NBC research determined that some of its highest concentration of Spanish-language crossover auds tuned into “Fear Factor” and “For Love or Money,” hence the placement.