NEW YORK — The shakeups at Viacom’s troubled Infinity Broadcasting division continued Thursday with the creation of two new VP titles — a move aimed at beefing up midsize markets on the East and West Coasts.
Mel Karmazin, chief operating officer of Viacom, publicly berated the salesmen for Infinity’s 185 U. S. radio stations earlier this year for falling well short of the company’s profit goals. Karmazin fired Infinity president of radio operations John Fullam in April, replacing him with Joel Hollander, a former top exec at another radio giant, Westwood One.
Hollander’s first major move was to appoint Scott Herman exec VP of the Eastern region on July 15.
On Thursday, Hollander continued the restructuring with the promotion of Don Bouloukos to the new post of VP of Eastern midsize markets and Lisa Decker to VP of Western midsize markets, another new post.
This structure eliminates the central region, with Infinity shifting Brian Ongaro from exec VP, Central, to exec VP, Western, overseeing large markets from Chicago to the Pacific coast.
Bouloukos was Infinity’s market manager in Philadelphia. Decker’s most recent title was market manager for Seattle, where she will continue to live. Both will report to Hollander.