Globo seeks U.S. toehold

Castalia tapped as launch distrib in U.S.

MIAMI — TV Globo Intl. is seeking carriage in select U.S. markets and throughout Canada.

Until now, the 24-hour feevee of the Brazilian broadcast net has been available in the U.S. only via the Dish Network and it had no distribution in Canada.

Atlanta-based Castalia Communications, an indie distrib of pay channels, will be TV Globo Intl.’s launch distributor for the U.S. It already reps the channel in Latin America and Europe.

Just last month, Castalia was tapped by Mexican satellite service provider Satmex to rep its new programming service Satmex Maximo, comprised of nine Spanish-lingo broadcast nets and feevees from Mexico and South America.

TV Globo Intl. features news, sports, novelas and other programming for expat and other Portuguese-lingo auds. Channel was launched in 1999 and today has 200,000 premium and a la carte subscribers in the U.S. and in another 46 countries in Asia, Europe, Africa, Australia and Latin America.

Stateside, Globo is seeking cable carriage in areas with significant Brazilian populations: the five boroughs of New York City; Miami-Dade and Broward Counties in Florida; Middlesex and Suffolk Counties in Massachusetts; and within the city limits of Boston, Newark and San Francisco.

In Canada, TV Globo Intl. will be available to both cablers and satcasters.