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From ‘Sex’ to single in the city: L.A. Meets its ‘Match’

West Coast backdrop for newest dating series

“Sex and the City” may be going out of style come spring, but single in the city is still very much in vogue, and swelling to the Left Coast.

At the helm of the trek west is Darren Star, who helped cultivate the single-girl Zeitgeist with “Sex.” Star is now readying the launch of NBC’s “Miss Match”; and Los Angeles is the canvas.

And while the show — about a female divorce attorney (Alicia Silverstone) who settles cases by day, and plays matchmaker by night — will no doubt examine the L.A. singles scene, Star is quick to point out that single in the city will not be “Miss Match’s” sole focus. “It’s also about relationships coming together, and coming apart,” explains Star.

Airing Fridays in the fall, “Miss Match” marks a return to Los Angeles for Star; the city where he planted his TV roots in the early ’90s with “Beverly Hills, 90210” and “Melrose Place.”

Star directed the pilot episode of “Miss Match,” which was penned by Jeff Rake. The pilot alone showcases a broad sampling of the city, from a trolley ride at the newly built Grove to a stroll along Ocean Avenue. The seg also marks a comeback for Santa Monica’s Third Street Promenade, where Silverstone’s character enjoys a night out with a gal pal.

And where will L.A.’s new cupid dwell? “A craftsman bungalow in West Hollywood,” says Star.

As for her workplace, location manager Cassandra Heredia says negotiations are under way for a Westwood high-rise, just north of Wilshire Boulevard to serve as the office exterior.

Heredia welcomes the task of working on a show where L.A. is the actual backdrop. Her last gig, CBS drama “Without a Trace,” required her to scout the city for locales that could pass for Gotham. She also worked on “Push, Nevada.” “We are a city full of our own looks and icons, and it’s time to show off,” she tells Variety.

While nothing is set in stone, locales already on Heredia’s must-shoot list are: Hollywood’s Yamashiros Restaurant, and hotdog landmark Tail O’ the Pup; the Napa Valley Grill in Westwood Village; the Venice Boardwalk; the Standard Hotel Downtown, and historic Angelino Heights — the diamond in the rough of Echo Park, which boasts a strip of grand Victorian homes.

“Los Angeles County over 450 square miles, and every block is a different flavor, than the one that precedes it. There is something new to be discovered at every turn,” says Heredia.

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