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Fox taps creative ad exec

Former Sony veep managed 'Daddy,' 'Darkness' campaigns

Brian Daly has been named senior VP of creative advertising at 20th Century Fox, marketing prexies Tony Sella and Pamela Levine announced Tuesday.

Daly joins Fox from Columbia TriStar Motion Picture Group, where he had been VP of creative advertising, for the past 18 months. At Sony, he handled print, theatrical, television and radio campaigns for such films as “Daddy Day Care” and “Darkness Falls.”

Sella praised Daly’s “impressive creative instincts” and called him “a true professional.”

Before joining Col, Daly was a producer at Cimarron, where he worked on ad campaigns for films including “X-Men,” “Big Momma’s House,” “Runaway Bride,” “The World Is Not Enough,” “Lethal Weapon 4,” “Payback,” “Varsity Blues” and “The Truman Show.”

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