NBC’s blitz of original summer programming is paying off, as the net posted a second straight weekly victory among young adults.
Net remains down vs. last season, when it aired the NBA Finals, but these year-to-year comparisons will start to look better in coming weeks. Fox, meanwhile, is surging vs. its year-ago numbers, and CBS and ABC also are on the plus side two weeks into summer.
Overall, according to Nielsen Media Research, the six broadcast nets were up 12% in primetime vs. a year ago, while basic cable was off 2%. Cable still led the frame comfortably (49 vs. 41 share in total viewers).
CBS repeats topped the week’s rankings in adults 18-49 — Monday’s “Everybody Loves Raymond” (5.6/15) and “CSI: Miami” (4.9/13) and Thursday’s “CSI” (4.9/14) — but it was a more balanced NBC that prevailed for the June 2-8 frame in the key demo (3.3/10) by placing a top-20 show on every night except Saturday.
NBC also led the week in adults 25-54 (3.8/11) and all key female demos while tying CBS for the week’s lead in total viewers (9.05 million).
Nearly half of the Peacock’s weekly sked was original programming (10 of 22 hours), with one of the most impressive showings coming Tuesday when “The Miss Universe Pageant” matched a 10-year high in 18-49 (4.3/12) and easily led its timeslot. Spec previously had aired on CBS.
NBC also scored solid numbers with Monday’s two-hour premiere of reality skein “For Love or Money” (second-place 4.7/12) and week-two results from another pair of reality programs, “Dog Eat Dog” (3.4/11) and “Fame” (3.3/11).
Laffer “Scrubs,” back after a seven-week rest, won its Thursday 8:30 slot in 18-49 with a repeat (3.7/12) against all-original competish on the other nets.
At CBS, “Everybody Loves Raymond” continues to be a strong summer performer, up 21% year-to-year, while lead-out “Still Standing” bettered last year’s “Becker” by 34%.
The Eye won Thursday for a second straight week with an all-Jerry Bruckheimer-produced lineup (“Amazing Race,” “CSI” and “Without a Trace”). While “CSI” was flat vs. the same night a year ago, lead-out “Without a Trace” (4.0/12) beat NBC’s “ER” (3.8/11) and was up 39% vs. a repeat of “The Agency” in the 10 o’clock hour a year ago (2.9/8).
Sunday’s “Tony Awards” inched downward to its smallest overall audience to date (7.86 million), but the legit kudocast was up 25% year-to-year in 18-49 (2.0/6) and 58% in men 25-54 (1.9/5) — likely aided by having a weaker NBA Finals game as competish.
On Friday, “Baby Bob” returned to the CBS sked and, like the Eye’s other programs on the night, finished last among the major nets in adults 18-49 (1.6/7).
Fox, up the most of any net during the early weeks of summer, was led by “American Idol” spinoff “American Juniors.” It dominated its Tuesday-at-8 hour with the highest 18-49 rating (4.8) and share (15) for any premiere this summer and was the week’s most-watched program among viewers under 55.
Net didn’t fare as well with original Tuesday drama “Keen Eddie” (Daily Variety, June 12), but was stronger than its perfs last year on Monday with movie “Austin Powers: The Spy Who Shagged Me” (3.1/9 in 18-49) and on Wednesday with laffers “That ’70s Show” (4.0/13) and “Bernie Mac” (3.7/11).
ABC showed year-to-year gains thanks to the NBA Finals, even if they did perform well below last year’s levels on NBC. The first two games (on Wednesday and Friday) were each down more than 40% from last year’s opening Lakers-Nets games, with Sunday’s Game 3 (4.4/13 in A18-49, 10.76m) down 26%.
ABC News spec “Hillary Clinton’s Journey” was the week’s No. 4 program in total viewers (13.53 million) despite airing in the tough summer hour of Sunday at 7. In adults 18-49, its 3.7/12 tops every score in the hour by CBS newsmag “60 Minutes” since January 2002.
Alphabet also could crow about a repeat of Tuesday comedy “According to Jim,” which beat out original competish on most of the other nets to win its slot in adults 18-49 (3.8/10).
UPN edged out the WB for sixth in adults 18-34 and 18-49, as Tuesday reality skein “America’s Next Top Model” hit new highs in its third episode, setting all-time network slot bests in key female demos.
Among ad-supported cable networks, MTV, boosted by Thursday’s “MTV Movie Awards,” led for the week among adults 18-49 with a 0.8 national rating, while Nickelodeon (2.17 million) edged out TNT (2.16m) as the most-watched overall.
Months after the war in Iraq ended, Fox News Channel is continuing to perform well ahead of last year. It ranked fifth among basic cablers in overall audience (1.58 million), up 48% year-to-year.