NEW YORK — Hollywood loves its lists. And the latest Forbes Magazine Celebrity 100 tally is no exception.
According to this year’s rankings, those behind the camera seem to garner as much media cachet — and certainly more cash — than those in front of it. Six producer-directors are among the 100 in the power sweepstakes this year, topped by Steven Spielberg, George Lucas and Peter Jackson.
The magazine’s new July 7 edition endeavors to rank that ever-nebulous notion of celebrity, drawing its contestants from a range of entertainment fields in addition to movie stars –athletes, authors, rock stars, shock jocks, chefs and even politicians (Rudy Giuliani checks in at No. 67). Forbes evaluates their celebrity “power” using a variety of weighted measures including earnings in the last 12 months, number of magazine covers and media mentions, TV exposure and Google search hits.
And while Spielberg ranks No. 1 overall in terms of earnings power with an estimated pay packet of $200 million in the last 12 months, he must content himself with a No. 4 power ranking overall behind Jennifer Aniston, Eminem and Dr. Dre (together at No. 2) and Tiger Woods. Lucas (power ranking 17) generated some $185 million last year, while Lord of the Rings guru Jackson (27) mustered a mere $37 million.
Rounding out the celebrity filmmakers are Jerry Bruckheimer and the team of Brian Grazer/Ron Howard coming in at No. 47, respectively, and bringing in around $35 million in the last year.
Only Oprah Winfrey (No. 8 overall) and “Harry Potter” scribe J.K. Rowling (15), earning $180 million and $131 million, respectively, can match the Spielberg/Lucas pay scales.
Interestingly, it’s Grazer, not Spielberg, who has managed to make each of the last five installments of the Forbes celeb list.
Other intriguing entrants in the quirky list are the Osbourne Family, who check in at No. 12, radio talk host Rush Limbaugh (36) and Wolfgang Puck (81).
Among those falling off the chart this year are Cameron Diaz, Robert De Niro, Rosie O’Donnell, Meg Ryan, Bruce Willis and Sandra Bullock.