NEW YORK — DIC Entertainment has created kid-friendly programming packages to help local stations meet their FCC educational requirements.
More than 200 stations are participating, including those belonging to Tribune, Sinclair, Clear Channel and Cox. Forty-eight of the top 50 markets are represented, including Gotham’s WPIX and KTLA Los Angeles. In some cases, stations have replaced their informational shows with DIC’s edutainment options.
Offer provides three different blocks of titles, including those from DIC’s extensive library such as “Sabrina the Teenage Witch” and “Inspector Gadget Adventures in History.” The Federal Comunications Commission requires that channels broadcast three hours of educational/informational programming a week.
Local outlets can choose to show the programming during the week or on the weekend. Tribune Entertainment is handling national sales; block is available on a barter basis.
“We have completely simplified the process for the local broadcaster,” said DIC senior VP of domestic television David Ozer. “As a result, we have a great deal of Fox, WB and UPN affiliates that are allowing us to manage their E/I needs.” Many of the deals run from three to five years.
DIC assembled the packages with the assistance of industry veteran Margaret Loesch and Stanford U. communications department director Donald Roberts.