NEW YORK — Get the new letterhead ready.
Spike Lee has won a temporary injunction against Viacom over the use of the name Spike.
News comes as a blow to Spike TV, the rebranded cabler that used to be TNN. Launch was set for Monday.
New York State Supreme Court Justice Walter Tolub temporarily enjoined Viacom from using the name, pending trial. Both parties will return to court June 23 to discuss scheduling in the case.
Lee, who is represented by Johnnie Cochran, filed suit on June 3.
While not available for comment, Cochran stated in court papers, “The media description of this change of name, as well as comments made to me and wife, confirmed what was obvious — that Spike TV referred to Spike Lee.”
Viacom argued that the helmer had no exclusive claim on the name.
Lee was ordered to post a $500,000 bond to cover Viacom’s losses if the conglom wins the suit.
A statement from Spike TV/TNN said, “We are seeking an immediate stay of the court’s order pending appeal. We respectfully disagree with the court’s judgment, which we believe is not supported by the law or the evidence.”
Net will be in court today to file its appeal.