Paramount Domestic TV has inked a multiyear overall development deal with fashion maven Steven Cojocaru. Under terms of the pact, Cojocaru will assume correspondent duties on long-standing showbiz newsmag “Entertainment Tonight.”
Deal calls for Cojocaru, “People” magazine’s West Coast style editor and frequent contributor to NBC morning show “Today,” to shop around for a series to be developed around his feisty fashionista persona.
“He’s always been on our radar,” PDTV exec VP of programming Terry Wood said. “I’ve watched him on ‘Today’ and E!, and he’s someone you can’t take your eyes off of.”
“I’ve been rehearsing for this since I was 5,” Cojocaru said. “I’m a commitment-phobe, but Paramount has so many hit shows that I had to say, ‘OK, let’s get married.’ ”
As far as plans for his future series, he offered: “It’s going to be showbiz-y and full of celebs. Working title? ‘Embrace the Fluff.’ ”
Cojocaru will continue with “People” and “Today.”
He is skedded to begin work as ET’s newest correspondent in August.
“The biggest stars trust him — he’s part of their circle, he gets invited inside,” skein’s exec producer Linda Bell Blue said. “He says what’s on his mind in a very direct and honest way. Our viewers crave that information, so he’s a natural fit for ‘ET.’ ”
His campy memoir “Red Carpet Diaries: Confessions of a Glamour Boy” was released by Ballantine Books in March.
Cojocaru previously worked as a style correspondent for E!, “Access Hollywood” and VH1’s “Behind the Music” series. He’s been with People since 1994.