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‘Century City’ casts up

'Match,' 'EDNY,' 'Cold,' others also receive new thesps

Ioan Gruffudd, Eric Schaeffer, Viola Davis and Kristin Lehman are traveling to CBS’ “Century City,” filling four of the six regular roles on the U drama pilot.

Pilot casting season began in earnest last week, as major roles also were set for fellow hourlong dramas NBC’s “Miss Match” and “EDNY,” CBS’ “Cold Cases,” as well as Fox’s half-hour “The Mallards” and WB’s hybrid “Here Come the Joneses.”

Here’s the latest:

  • Gruffudd (A&E’s “Horatio Hornblower”) will portray a self-critical associate in the law firm at the heart of “Century City,” which is set in 2053. Schaeffer (“First Years”) will play a pleased-with-himself attorney; Davis (“Antwone Fisher”) will portray a partner in and creator of the law firm; and Lehman (“Go Fish”) will play an associate in the firm.

    Project comes from Heel & Toe Films and Universal Network Television, and exec producers are Paul Attanasio, Katie Jacobs and Ed Zuckerman.

  • David Conrad (“Relativity”), Lake Bell (“War Stories”) and James Roday (“First Years”) have joined Alicia Silverstone starrer “Miss Match,” from 20th Century Fox Television and Imagine.

    Silverstone stars as a divorce attorney by day, matchmaker by night. Conrad is on board as a character who enters the fray at the end of the pilot; Bell has been cast as Silverstone’s best friend; and Roday will play a law firm employee.

    “Miss Match” exec producers are Darren Star, Jeff Rake, David Nevins and Brian Grazer.

  • Kim Murphy (“Level 9”) has joined NBC Studios’ “EDNY.” Billy Baldwin is toplining the legal drama exec produced by Anthony Drazan.

  • John Finn (“Catch Me if You Can”) and Jeremy Ratchford (“Angel Eyes”) have joined “Cold Cases,” which centers on a yet-to-be-cast female cold case investigator named Lily. Finn’s role is a lieutenant who is supportive of Lily, and Ratchford is a fellow homicide detective investigating cold cases.

    Jerry Bruckheimer, Jonathan Littman and Meredith Stiehm are exec producers of the project, from Warner Bros. TV, Jerry Bruckheimer TV and CBS Prods.

  • Kat Dennings (“Raising Dad”) has joined 20th/Imagine’s “Mallards,” from scribes Ken Levine and David Isaacs. She’ll portray a member of the Mallard family who is startled when the father’s illegitimate son reunites with the clan.

  • Felicia Day (“Buffy the Vampire Slayer”) has nabbed a lead spot in the WB hybrid comedy pilot “Here Come the Joneses.” Show will feature a group of improv actors posing as a multigenerational family who will live in a typical American town, interacting with the locals. Day has been cast as the quirky daughter. Charlie Siskel will exec produce the project with Jeff Boggs.

(Jill Feiwell contributed to this report.)

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