NEW YORK — After a year’s hiatus, the Source’s annual hip-hop music awards will return to the calendar.
Show will air Nov. 4, and for the first time, on BET.
Last year, kudocast did not take place. In years previous (1999-2001), show was broadcast on Viacom sibling UPN, where it was was top rated in the 18-34 demo.
“After 2001 we parted ways with UPN and took a year to regroup and find a new approach,” said Source CEO David Mays, who will exec produce the kudocast. “It was a big success on UPN, but we learned as we expanded our brand into a multimedia entertainment company that it’s really critical we maintain creative control. The great thing with BET is they’ve allowed us to do the show they way we want to do it.”
Deal covers this year only, but Mays expects the parties to be in talks about future kudocasts.
“The Source has been a consistent platform of expression and coverage of the hip-hop world, and BET is the preeminent source of music, news and entertainment programming for the African-American community,” said cabler’s prexy and chief operating officer Debra Lee of the partnership.
Launched in 1994, award ceremony will be held this year in Miami Oct. 13. It will conclude a weekend of activities celebrating hip-hop, including a family day concert and an image awards gala.
BET’s own annual “BET Awards” spec brought in over 5 million viewers earlier this summer.