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Bender launches subsid

Company to consult on effective ways to brand business

Entertainment PR firm Bender/Helper Impact has launched marketing subsidiary Entertainment Impact, tapping industry veteran Steve Honig as general manager.

Honig said the mission of the company is to “provide clients with strategic counsel on how to best use the entertainment industry to drive their businesses, and then work with them to develop and execute projects and campaigns that integrate a variety of disciplines in a meaningful and cost- effective way.”

Through alignment with several specialized marketing companies, Entertainment Impact will provide services including product placement, promos, special events, sponsorships, Web design and market research.

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