American Media goes into Latin World

De Molina publication first step for company

MIAMI — American Media has signed an agreement with marketing firm/talent agency Latin World Entertainment to produce magazines and books for the U.S. Hispanic market, Mexico and other parts of Latin America.

The first project with Miami-based Latin World is a magazine edited by Raul de Molina, who co-hosts the weekday entertainment newsmag/talker “El Gordo y la flaca” on the Univision Network.

“Latin World will help open new doors for AMI into the Hispanic celebrity marketplace,” said AMI prexy and CEO David Pecker. “We have already established our Latino Magazine Group.”

That group includes Mira!, a Latin entertainment mag.

Revealing plans

The de Molina publication will be based on his celebrity interviews and photos from over the years, promising to reveal “real secrets and scandals.”

Based in South Florida, AMI publishes several top-selling weeklies, including the National Enquirer and Star, and operates a book division. It also has acquired Weider, a publisher of health and fitness mags such as Shape and Men’s Fitness, two titles for which AMI is prepping a launch of Spanish-lingo versions.

American Media also gained fame for the 2001 anthrax scare at its headquarters.

Latin World reps talent such as Sofia Vergara (“Chasing Papi”), Ana Maria Orozco (“Betty la fea”) and talkshow host Marta Susana.

Its activities also include marketing U.S. major theatrical releases domestically to Hispanic auds, and developing film and TV projects.

Earlier this year, Latin World formed a joint distribution house with Mexican TV giant Televisa and Spanish production company Plural Entertainment to put out Spanish-language movies in the U.S.

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