You will be redirected back to your article in seconds

Actors duck blurb battle

SAG, AFTRA craft initial ad demands

Reps of SAG and AFTRA have hammered out an initial proposal for the upcoming commercials contract negotiations, three years after thesps staged the longest strike in Hollywood history.

Details of the proposal, crafted by the wages and working conditions committees of the unions, have not been released. Sources believe thesps plan to seek a relatively modest 4% annual increase in minimum rates, possibly reflecting the desire by panel members to avoid repeating the contentious negotiations that led to 2000’s six-month strike against the ad industry.

SAG’s national board — which has become significantly less confrontational in the past year and a half — is set to vote on the proposal in mid-July, and AFTRA’s board then would consider it at its August confab. Formal talks are slated to begin Sept. 3, with the current pact expiring Oct. 29.

SAG and AFTRA members will vote next month on a proposal to combine into an umbrella union dubbed the Alliance of Intl. Media Artists, with affiliates for actors, broadcasters and recording artists. If the measure is approved, the SAG and AFTRA boards would continue to operate during a transition period that would end by July 2004.

Although neither union has released figures, combined SAG and AFTRA member earnings on ads during 2002 topped $700 million, with SAG contracts accounting for about 90%. That number was significantly higher than figures from 2000 and 2001, years dented by the strike and a downturn in advertising.

Madison Avenue pledged at least $9.2 billion to the six webs next season during last month’s upfront sessions, up $1.1 billion from last year’s figure and better then expected amid the fragility of the nation’s economy.

Negotiations in 2000 collapsed over the demand by advertisers to replace “Class A” network residuals with flat-rate buyouts and by SAG/AFTRA to institute cable residuals in place of buyouts. Both sides relented from those positions in crafting the final deal.

More Scene

  • First Look at SAG Awards' Cuban

    First Look at SAG Awards' Cuban-Inspired After-Party (EXCLUSIVE)

    Celebrities at this year’s SAG Awards won’t have to go far for some tropical fun. Sunday’s annual post-show gala, hosted by People magazine for the 23rd year, is set to feature a Cuban-themed party space adjacent to the Shrine Auditorium. “We’re kind of going back to more of a thematic element. I have some close [...]

  • DF-10956_R – Gwilym Lee (Brian May) and

    'Bohemian Rhapsody' Producer Confirms Bryan Singer's Reason for Leaving, Says 'No One' Was Attached to Play Mercury

    “Bohemian Rhapsody” producer Graham King provided insight into some of the events surrounding the Golden Globe-winning film Saturday at the Producers Guild Awards Nominees Breakfast, including director Bryan Singer’s departure from the film partway through production. “It’s an unfortunate situation, with like 16, 17 days to go and Bryan Singer just had some issues, his [...]

  • Mj Rodriguez, Nico Santos to Announce

    Mj Rodriguez, Nico Santos to Announce GLAAD Media Award Nominations

    Mj Rodriguez and Nico Santos are set to announce the nominees for the 30th annual GLAAD Media Awards. The “Pose” star and “Crazy Rich Asians” funny man will make the announcement during a live-stream hosted by AT&T and from the AT&T Hello Lounge at the Sundance Film Festival on Friday, Jan. 25. “The images and stories recognized [...]

  • Emile Hirsch, Matt SmileyEmile Hirsch hosts

    Emile Hirsch Hosts Smiley Face Art Opening at Mondrian Hotel

    Despite the rain on Wednesday night in West Hollywood, there were plenty of smiles inside the Mondrian hotel thanks to artist Matt Smiley‘s Refresh exhibition. Not only is Smiley his real last name, but several of his paintings and other pieces in the exhibit feature smiley faces. “I’ve seen more smiley symbolism lately, and I’ve [...]

  • Randall Park, left, and Constance Wu

    Constance Wu Wants Her 'Fresh Off the Boat' Co-Star Randall Park to Host the Oscars

    While the Academy may have decided to go hostless for this year’s Oscars, that doesn’t mean the rest of Hollywood has stopped thinking about who would be a good choice for the emceeing gig. Former host Whoopi Goldberg recently suggested Ken Jeong. Jeong said, when he was a guest on “The View,” Goldberg told him [...]

  • 'Schitt's Creek' Stars Reveal Dream Guest

    'Schitt's Creek' Cast Reveals Dream Guest Stars: Oprah, Beyonce and ...

    “Schitt’s Creek” has big dreams. Dan Levy, who stars as David on the series, says his wish list of guest stars includes Oprah, Beyonce, Mariah Carey and Gwyneth Paltrow. “All for different reasons, none of whom we’ll get,” he cracked at the Critics’ Choice Awards. For those who haven’t caught on to the “Schitt’s Creek” [...]

  • Barbra Streisand and Gisele Bundchen

    Barbra Streisand and Gisele Bündchen to Be Honored at UCLA Science Gala

    Science can be very glamorous. It certainly will be during Oscar week on Feb. 21 when the UCLA Institute of the Environment & Sustainability (IoES) honors Barbra Streisand and Gisele Bündchen for environmental activism at its annual Hollywood for Science Gala. “When I moved to LA, the air was unbreathable. Rivers were catching fire in [...]

More From Our Brands

Access exclusive content