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'Raymond,' 'CSI' sweep up total-viewer win

CBS controlled the final two hours of Monday with the expanded season finales of “Everybody Loves Raymond” and “CSI: Miami,” putting a bow on the net’s total-viewer victory for the May sweep.

The Eye net now has won all three major sweeps in a season by this measure for the first time in 15 years.

“It’s game, set, match for CBS in sweeps periods this season,” Eye topper Leslie Moonves said Tuesday.

Monday turned out to be a good night for the broadcast nets in general, as Fox prevailed in adults 18-49 behind its unscripted tandem of “American Idol” and “Mr. Personality,” and NBC’s Martha Stewart biopic became the highest-rated movie of the season in key demos.

At CBS, the 45-minute season finale of “Everybody Loves Raymond” was the evening’s most-watched program overall (22.68 million viewers) and tied with the 75-minute “CSI: Miami” and Fox’s “American Idol” spec (7.4/21) as the highest-rated show among adults 18-49.

The Eye net was a close second in 18-49 and won the night easily in adults 25-54 (7.2/17) and total viewers (17.6 million).

Moonves, speaking to reporters on a conference call, crowed that the May sweep victory in total viewers has helped the net finish the season with its most convincing seasonlong win since 1993 (nearly 1 million viewers more than second-place NBC).

And this, he said, is making CBS “the most profitable” of the nets.

“We’re in very good shape. I like the results of the year and May,” Moonves said, insisting that the net’s older-audience profile doesn’t keep it from doing good business with advertisers. “We’re doing something right, because we’re making more profit than the other guys.”

Elsewhere Monday, Fox’s 18-49 victory was powered by a special “American Idol” (7.4/21, 16.88m) that profiled the remaining two contestants. At 9, auds turned out for the finale of net’s unscripted skein “Mr. Personality,” which ran second in 18-49 (5.7/13) and led its hour in 18-34 (6.0/16) and teens (5.2/15).

NBC’s “Martha Inc.: The Story of Martha Stewart” (5.2/12 in adults 18-49, 14.02m) did very well despite tough competish, ranking as the season’s No. 1 movie on any network in 18-49. Its 5.8 rating in the 10 o’clock hour was the Peacock’s best this season with scripted programming.

ABC placed fourth, but rang up its best Monday average with entertainment programming since January, with a three-hour spec celebrating the net’s 50th anniversary (3.7/9 in adults 18-49, 11.38 million viewers overall).

The WB did well with the season finale of “7th Heaven” (second-place 3.7/11 in adults 18-34), while UPN’s hourlong “Girlfriends” season-ender delivered a solid 2.3/6 in the demo — net’s best showing in the 9 o’clock hour since October.

Through Monday, NBC led the sweep in adults 18-49 with a 4.5/13, followed by Fox (4.2/12), CBS (3.7/11), ABC (3.3/9), the WB (1.9/5) and UPN (1.5/4). In total viewers, CBS led with 13 million, well ahead of NBC’s 11.5 million.

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