LONDON – Universal Music U.K. announced Tuesday the appointment of Tracie London-Rowell as director of film, TV and advertising.
London-Rowell joins the company this week from Chrysalis Music, where she had worked for 10 years, most recently at the helm of its synchronization department. She will report to Mark Crossingham, managing director of Universal’s Consumer & Media division.
While at Chrysalis she put together some of the most successful and high profile synchronization deals in the U.K. She was responsible for placing Leftfield track “Phatt Planet” in the Guinness White Horses ad. Recently voted the best commercial of all time, the ad is widely credited with propelling Leftfield’s “Rhythm and Stealth” album to number one.
“Synchronization is not just about maximizing fees and revitalizing catalog sales, although both are of course vitally important,” said Lucian Grainge, chairman of Universal Music U.K. “Done right, creative sync deals can break an act and Tracie’s incredible energy and expertise means that she is constantly trying to do just that. We are delighted she has decided to join us.”