You will be redirected back to your article in seconds

Sony’s Latin blend

Music ops in Americas combined in one unit

Sony Music has consolidated all its Latin-music operations in the U.S., the Caribbean, Mexico and Central America under one division, to be called Sony Music Norte, and has tapped Latin music vet Kevin Lawrie to oversee the new unit.

Separately, Sony said Oscar Llord, the chairman of Sony Music Norte predecessor Sony Discos, has departed the company as part of the new reorganization.

Lawrie, who will be based in Miami and report to Sony Music Intl.’s Latin American chief Frank J. Welzer, will head up all day-to-day operations at Sony Music Norte, including A&R, marketing, promotion, sales and distribution.

Mexico chief

Exec was most recently president of Sony Music Mexico, a post he has held for the past four years. Exec worked his way up through the Sony Music organization over the past decade, starting in 1993 as SMI’s senior director of finance for Latin America.

The creation of Sony Music Norte is one of several moves that Sony has made in recent years to regroup its Latin music operations and coordinate its efforts in the genre. Other recently formed units include Sony Music CEV (Columbia Ecuador Venezuela), Sony Music Sur (Argentina, Chile, Bolivia, Peru, Paraguay & Uruguay) and Sony Music Brazil.

More Scene

  • Tiffany Haddish

    MTV Movie and TV Awards: The 10 Standout Moments

    Sony Music has consolidated all its Latin-music operations in the U.S., the Caribbean, Mexico and Central America under one division, to be called Sony Music Norte, and has tapped Latin music vet Kevin Lawrie to oversee the new unit. Separately, Sony said Oscar Llord, the chairman of Sony Music Norte predecessor Sony Discos, has departed […]

  • Michael B. Jordan

    'Black Panther,' 'Stranger Things' Reign at 2018 MTV Movie and TV Awards (Full List)

    Sony Music has consolidated all its Latin-music operations in the U.S., the Caribbean, Mexico and Central America under one division, to be called Sony Music Norte, and has tapped Latin music vet Kevin Lawrie to oversee the new unit. Separately, Sony said Oscar Llord, the chairman of Sony Music Norte predecessor Sony Discos, has departed […]

  • Brandon Flynn, Timothy Granaderos, Alisha Boe,

    Alisha Boe Says Brock Turner Case Was Her 'Bible' for '13 Reasons Why' Season 2

    Sony Music has consolidated all its Latin-music operations in the U.S., the Caribbean, Mexico and Central America under one division, to be called Sony Music Norte, and has tapped Latin music vet Kevin Lawrie to oversee the new unit. Separately, Sony said Oscar Llord, the chairman of Sony Music Norte predecessor Sony Discos, has departed […]

  • Yara ShahidiMTV Movie & TV Awards,

    Yara Shahidi, Noah Schnapp, More Talk the Dangers of Social Media at MTV Awards

    Sony Music has consolidated all its Latin-music operations in the U.S., the Caribbean, Mexico and Central America under one division, to be called Sony Music Norte, and has tapped Latin music vet Kevin Lawrie to oversee the new unit. Separately, Sony said Oscar Llord, the chairman of Sony Music Norte predecessor Sony Discos, has departed […]

  • A Night in the Writers' Room

    Parity Takes Center Stage at Variety's 'A Night in the Writers' Room' Drama Panel

    Sony Music has consolidated all its Latin-music operations in the U.S., the Caribbean, Mexico and Central America under one division, to be called Sony Music Norte, and has tapped Latin music vet Kevin Lawrie to oversee the new unit. Separately, Sony said Oscar Llord, the chairman of Sony Music Norte predecessor Sony Discos, has departed […]

  • American Black Film Festival opening night

    Trevor Jackson Was Originally Told He Was 'Too Young' to Star in 'Superfly' Remake

    Sony Music has consolidated all its Latin-music operations in the U.S., the Caribbean, Mexico and Central America under one division, to be called Sony Music Norte, and has tapped Latin music vet Kevin Lawrie to oversee the new unit. Separately, Sony said Oscar Llord, the chairman of Sony Music Norte predecessor Sony Discos, has departed […]

More From Our Brands

Access exclusive content