MTV tunes up its VH1 for more auds

World Brief

SYDNEY — MTV’s VH1 brand debuts this month as a 24-hour channel on Thailand cabler UBC and as daily programming strips on MTV Southeast Asia and MTV Philippines, reaching more than 17 million households.

As in the U.S., VHI is targeted at 25-to-44 year olds with a mix of music videos from the past 20 years, series, specials and live events.

“Complementing the localized MTV channels in Asia, VH1 will focus on the international music scene, bringing the Asia-wide audience a total music and entertainment experience,” says Richard Cunningham, senior VP, network development at MTV Networks Asia.

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