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David Massey has been named executive vice president of A&R, Sony Music U.S. and Sony Music Intl., making him the highest ranking A&R exec in the company.

Massey will work closely with Sony Music U.S. president Don Ienner in shaping the company’s strategic direction with regard to artist development. He will be responsible for signing and developing artists for the company’s labels, including Columbia Records Group, Epic Records and Sony Music Nashville.

He will also work to further develop Daylight Records, which he founded in 1999 as an Epic Records Group label. In addition, he will continue to develop artists on behalf of Sony Music Intl. affiliates, and play a key role in identifying local artists and projects for cross-border campaigns.

Massey will maintain offices in New York and report to Ienner and Sony Music Intl. president Rick Dobbis.

“David has a great set of ears, a solid understanding of the music marketplace, and a creative approach that provides his artists with a true competitive edge,” Ienner said. “With David in place, we’re perfectly positioned to expand our domestic A&R efforts, while at the same time developing new audiences in the U.S. for the company’s international successes.”

Massey has been senior VP, A&R, for Sony Music since 2001. He has worked with a wide variety of Sony Music artists, among them Oasis, Travis, Silverchair, Korn and Play. Artists signed to Daylight Records have included Anastacia, Good Charlotte and Phantom Planet.

From 1993 to 2001, Massey had several roles with Epic Records including executive VP, A&R, and executive veep/general manager.