“Shine” director Scott Hicks will direct an ad for Volkswagen that will be used to connect the automaker with the seven-film PBS series “Martin Scorsese Presents the Blues.”
Advertisement will depict VW drivers interacting with a blues tune, clearances for which have not yet been secured. The ad will be shown on cable television, and a shortened version is expected to be incorporated into VW’s PBS spot.
Volkswagen is the exclusive sponsor of “The Blues” series and has funded educational programs that will be offered in schools this fall. Automaker also financed a kickoff concert in February at Radio City Music Hall, a film of which is expected to released early next year.
“The commercial will show how blues (music) touches everybody. We’re looking at the spirit of the music,” said Maureen Osian, director of marketing for VW.
VW has been a leader in music-related advertising, having made ads that gave commercial boosts to songs such as “Pink Moon” by Nick Drake and “Da Da Da” by Trio. “The good thing is that VW’s love of this music happens to fit in with their corporate presence,” noted Alex Gibney, series producer of “The Blues.”
Meanwhile, other projects related to the series have been receiving their final touches, including the soundtrack for Mike Figgis’ “Red White & Blues.” The album, being released by Universal Music, will include four duets between Tom Jones and guitarist Jeff Beck, including “Lawdy Miss Clawdy” and a Beck-Lulu duet on “Cry Me a River.”