Music major BMG is pulling out all the stops to tout its fourth quarter U.S. release schedule, staging a three-day extravaganza of parties and performances by its biggest stars in the tradition of the annual upfront presentations in the TV industry.
BMG, home to the RCA Music Group, RLG Nashville, Arista and Jive label imprints, will kick off the festivities Tuesday at the Hudson Theater in Gotham, attended by the company’s top music execs and a few select guests.
The fourth quarter is a crucial selling season for the major labels, which do a disproportionate amount of their business over the year-end holidays. Last year was a down time overall for the industry, as piracy and the sluggish economy continued to take their toll.
Big boost from ‘Elv1s’
But BMG managed to break out of the pack in the quarter, thanks in large part to the platinum-selling Elvis Presley compendium “Elv1s: 30 #1 Hits.” Label group will look to extend that success with another Elvis package this year.
Among the other artists with albums on deck for the fourth quarter are “American Idol 2” runner-up Clay Aiken, the Dave Matthews Band, Britney Spears, Alicia Keys, the Strokes, ‘N Sync’s J.C. Chasez, OutKast, Dido and Rod Stewart.