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U’s Bissi joins EMI’s Latin arm

Exec to o'see the 12 countries that make up region

NEW YORK — British music major EMI has named Universal Music Mexico veteran Marco Bissi to be the Miami-based president and chief executive of its Latin American unit, replacing Rafael Gil, who retired last month.

Reporting directly to chairman-chief exec Alain Levy and operating chief-North America topper David Munns, exec will oversee the 12 countries that make up EMI’s Latin region, as well as the company’s U.S. Latin operations.

Bissi had been president of Universal Music Mexico for seven years. During that time, the Universal Music Group division boosted its market share from 8% to more than 21% and increased sales of English-language acts in the region.

Before that, Bissi spent seven years at Sony Music Intl. He began in 1985 as veepee of A&R/marketing and moved up to regional VP within the same division, overseeing SMI’s Spanish, English and strategic marketing teams.

Exec, who also has recorded six albums as a professional drummer, got his start in various A&R and international marketing posts at CBS Records Brazil.