Taking a cue from the venues that pose its greatest seasonal competition, the House of Blues in West Hollywood has unveiled subscription plans for several summer concerts, a first for nightclubs that generally sell tickets one show at a time.

And rather than tacking on charges for added benefits, the House of Blues is actually discounting the tickets in the packages.

The House of Blues is offering genre-specific packages in the reggae, adult alternative, Americana series and classic rock categories. First three are priced at $95; classic rock runs $110. The packages include access to the venue’s VIP Foundation Room.

The adult alternative package, which saves a concertgoer $46, includes tickets to Joan Armatrading (June 27), Michael McDonald (July 28), Suzanne Vega (Aug. 2) and Shelby Lynne (Oct. 11).

Reggae package features Ziggy Marley (June 22), Luciano (Aug. 18), the Wailers and Israel Vibration (Aug. 30) and Burning Spear (Sept. 4). Classic rock is the Yardbirds (June 25), KC & the Sunshine Band (July 19), Alice Cooper and Ted Nugent (July 31) and the Bangles (Aug. 8). Americana brings in Pat Green (July 17), Roseanne Cash (July 22), Ralph Stanley (July 25), Martin Sexton (Sept. 23) and Etta James (Oct. 4).

Kevin Morrow, senior VP of entertainment for House of Blues, said the packages were possible at this time because summer dates are booked well in advance. If successful, Morrow said, “we hope to roll out far enough in advance that, like the Universal Amphitheatre, people would be able to create their own packages. I think this is a wave of the future because you have to offer some kind of value to attract entertainment dollars.”

Morrow also hopes to include the Anaheim House of Blues in the future to give ticket buyers the option of building a series that involved both venues. Subscription series are not being used at the other seven House of Blues across the country.