NEW YORK — Blighty music major EMI has retooled its worldwide marketing operations, arranging its staff and assets into three new divisions — frontline marketing, catalog/commercial and video/DVD — under senior VPs Mark Collen and Matthieu Lauriot-Prevost.
Frontline marketing will focus on breaking new acts and key talent globally and is to be overseen jointly by Susie Smith and Gavin Shackell, marketing execs for EMI’s Capitol Records and Virgin Records imprints, respectively.
Concurrent with the change, EMI’s Jessica Wilson has been promoted to international repertoire manager, taking charge of music from outside the U.K. and continental Europe. She was formerly a product manager of world music.
Catalog and commercial material will consolidate under the newly formed EMI Marketing unit, run by catalog veep Mike Heatley and commercial marketing VP Horace McDonald. Heatley was formerly veepee of commercial marketing in EMI U.K.’s international unit, while McDonald held a similar post at EMI Continental Europe.
The DVD unit was broken out separately to reflect EMI’s expanding commitment to the medium, which has been one of the few areas of growth in an otherwise ailing music biz. Senior director Mark Dunn will head up the division.