BMG adds Sanctuary

Co. to handle foreign marketing, promotion, distrib'n

NEW YORK — Major-label group BMG has expanded its relationship with U.K.-based music company Sanctuary Group, adding worldwide distribution duties as well as new licensing, sales, DVD and merchandising arrangements.

In addition to BMG’s current mandate to distribute Sanctuary releases in the U.S., the Bertelsmann unit will now handle foreign marketing, promotion and distribution for all of the U.K. company’s audio and DVD releases.

BMG has also pacted with Sanctuary’s visual entertainment unit for joint ventures on DVD/audiovisual programming and sales, and with the company’s Bravado division for merchandising. BMG and Sanctuary have been working together since 2001 on a joint catalog operation.

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