Endemol links with De Telegraaf

Partnership looks to develop multiplatform projects

AMSTERDAM — Global production outfit Endemol has banded together with Holland’s largest circulation newspaper De Telegraaf to form a joint venture in which the two companies will develop multiplatform projects together.

Both have signed a letter of intent for the venture, in which each will have a 50% stake. The deal gives Endemol a print platform it has not previously had.

In addition to being the largest daily, the broadsheet also has numerous magazines on autos, health, living and other lifestyle interests whose content could be stretched to other platforms, such as TV, Internet and mobile platforms.

Aside from its global production of TV programs, Endemol also is already making content for Internet and mobile phones. De Telegraaf also has considerable Internet interests.

De Telegraaf additionally owns a third of SBS Broadcasting’s Dutch subsidiary, SBS Broadcasting, which includes three channels and some production interests. Endemol already produces a number of programs for the Dutch SBS channels, including “Lotto Weekend Millionaires.”

A spokesperson for Endemol told Daily Variety some projects, already on the front burner, would be announced shortly. SBS spokesman Edgar Hamer said SBS was in talks about one of its development projects.

The joint venture is aimed solely at the Dutch market. De Telegraaf is also one of the biggest advertising vehicles in Holland and the new venture is expected to mutually explore cross synergies in advertising and marketing of its projects.

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