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Tonys boost tuners

B.O. receipts set record week after kudos

How big a bounce did the Tonys give Broadway?

The total receipts of 28 shows rose $583,377 or 4.21% for a grand tally of $14,452,490. That’s a record for the post-awards week, but just barely. More significant, last week’s paid attendance of 224,717 is off 10,000-20,000 from recent years.

In the Tony winners’ circle, “Hairspray” ($994,030), “Nine” ($650,371) and “Long Day’s Journey” ($641,661) all managed to sell out. Since they were at or near capacity pre-Tonys, their respective increases were limited to small four and five-figure bumps.

Best play “Take Me Out” ($295,256) tells a very different story. Previously languishing at around 60% capacity, Richard Greenberg’s drama had the most room to grow. Taking advantage of its win, the baseball drama zoomed to 78.5% cap after scoring an additional $50,376. Not bad, but in recent years, Tony’s pick for best play have produced slightly grander post-win upticks: “The Goat” (up $58,597), “Proof” (up $52,941) and “Copenhagen” (up $71,849).

Nominated with no cigar, Tony exposure translated into nominal increases for “Enchanted April” ($165,540) and “Say Goodnight, Gracie” ($82,685), up $1,833 and $2,337, respectively.

Meanwhile, the Tony-snubbed “Life (x) 3” ($230,206) fell $20,397 to put in its lowest grossing week to date.

The Tonys lavished more time on the tuners, and the box office responded accordingly. Taking that coveted opening spot on the telecast, “Movin’ Out” ($743,468) rose $74,748 to put in its best nonholiday week this year. “Gypsy” ($853,476) and “Man of La Mancha” ($552,104) walked away from the awards empty-handed but with enhanced B.O. power, their respective tallies up $36,569 and $53,491.

So much for taking Tony’s temperature. A spate of June 15 shutterings also contributed to last week’s overall bounty.

Up five figures each, “Look of Love” ($255,385) and “The Play What I Wrote” ($193,912) called it quits. So too did the sold-out “Salome” ($369,507), which put in only five perfs and fell $63,012. Biggest bounce came from “Frog and Toad” ($256,493). It jumped $114,228 to give the kids’ tuner its highest-grossing session to date. Unfortunately, it was also the show’s last session.

Down $20,702, “Aida” ($523,269) was the only musical under the top 10 to take a hit. Others saw mild increases: “Beauty and the Beast” ($492,313), “Cabaret” ($305,185), “Chicago” ($558,725), “The Phantom of the Opera” ($559,762), “Rent” ($319,931), “Urinetown” ($281,197) and “La Boheme” ($564,583), which jumped $45,057 after posting its June 29 closing.

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