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Broadway is feeling biz slump

'Nine,' 'Journey,' 'Aida' avoid holiday letdown

Broadway felt its first significant post-Tony slump last week, bringing in $12,839,123, down $829,384 or 6.1% from the previous week.

The drop was due in part to the Fourth of July holiday, which typically sees ticket sales slow; theaters were mostly dark on Friday night. Also affecting the overall numbers were the closings of “La Boheme” and “Life (x) 3,” which together brought in $1.1 million in the prior frame.

Past Fourth of July week receipts dropped 7.04% in 2002, 2.4% in 2001 and 9.86% in 2000.

Paid attendance for 22 shows was down 3.92% to 198,193 from the week before.

Only three shows were able to buck the downward trend. Most significantly, “Nine” ($770,972) was up $81,975. Spike was due to the first aud of the year that did not reflect Roundabout Theater Company subscriber discounts, a shift which will remain; the average ticket price for “Nine” was the highest on Broadway at $90.

More modest increases were “Long Day’s Journey Into Night” ($667,681), up $10,548; and “Aida” ($624,801), up $3,873 from the previous week.

Biggest loss was that of “The Producers” ($815,656), which was down $174,547. “Thoroughly Modern Millie” ($591,466) was next in line, dropping $132,163, followed by “Man of La Mancha” ($472,092), which lost $92,651.

Lesser tumbles were felt by “Hairspray” ($994,071), down $9,964; “The Lion King” ($1,103,497), down $13,345; “Say Goodnight Gracie” ($73,802), down $26,397; and “Urinetown” ($295,633), which dropped $27,459.

Only two shows had sold out-perfs: the Tony darling “Hairspray” and “Nine.”

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