SYDNEY — Indicating a stronger focus on building its exhibition, distribution and local production businesses in China, Warner Bros. Pictures has named Ellen R. Eliasoph as managing director, China, for WB Intl.
Eliasoph is moving to Shanghai from Tokyo, where she was exec VP, corporate investments and business affairs of Warner Bros. Asia Pacific.
In the new role, Eliasoph will supervise the Beijing office and Hong Kong-based production and acquisitions personnel, and WB’s theatrical distribution in China. Also, she will work with other WB Entertainment subsids to facilitate their entry into the fast-growing China market.
In addition, she will oversee the studio’s film acquisitions and productions in the Greater China region, reporting to Richard Fox, exec VP Intl.
Eliasoph joined the company in 1990 as VP and general counsel. She negotiated the first revenue-sharing theatrical release deal with China in 1994, paving the way for Hollywood’s re-entry into the long-closed market.
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She also negotiated the company’s 1998 acquisition of the Golden Harvest library and its 2000 and 2001 feature film license deals with the Beijing Film Studio.