Valencia Mostra unveils new mini-mart

Focus will be on Mediterranean-rim countries

MADRID — The 24th edition of the Valencia Intl. Film Festival will host a new mini-mart, Mercamostra, aimed at boosting sales of films from Mediterranean-rim countries and beyond.

The Mostra de Valencia, as the festival is popularly known in Spain, will also include a showcase of local product, New Valencia Cinema, said the Mostra’s new director, Jose Antonio Escriva, a film and TV director-screenwriter and former assistant to Dino de Laurentiis.

Running parallel to the Mostra, which takes place Oct. 16 to Oct. 23, the briefer Mercamostra will target producers, sales agents, film distributors and TV acquisition execs from Mediterranean-rim countries and further afield, such as the rest of Europe, Escriva said.

It will attempt to move sales on not only feature films but also TV movies, he added. “I’d like it to become a kind of Berlin European Film Market for Mediterranean countries,” Escriva declared.

The competitive New Valencia Cinema sidebar will highlight local movies, docus and shorts, playing off escalating production levels in Valencia.

This year’s Mostra will also feature tributes to thesps Jorge Mistral and Alfredo Landa. Francisco Rabal and Landa shared the best actor award at Cannes in 1984 for their perfs in Mario Camus’ “Los santos inocentes” (The Holy Innocents).

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